Your Sales Team + Brand Ambassadors = A Winning Team
Your exhibit team is the core of your exhibit strategy. The face-to-face experience attendees have in your exhibit will outweigh the booth and graphics you’ve worked all year to create. So, who will you place on your lineup?
Knowing your exhibit team can make or break your strategy, it is important to staff your exhibit with the best and the brightest in your organization who can deliver your brand message. These team members should know the product, the company, and your exhibit. They should have superior customer service skills and understand the show objectives.
Supplementing your team with hired Brand Ambassadors from a marketing company may be a good solution for the following reasons.
- Brand Ambassadors can work the customer service areas of the exhibit including reception desks, hospitality, and theaters.
- If you are short on staff, your team can focus on qualified leads.
- Brand Ambassadors can be scripted and trained on your brand and product to assist during the high traffic times in the exhibit. They can be trained to qualify leads and properly pass attendees to your team when appropriate.
- Brand Ambassadors can work the corners of the exhibit to attract and draw attendees into your exhibit and to your team.
Many seasoned sales executives are successful in office visits and around the conference table, but struggle on the trade show floor. Brand Ambassadors are trained for the trade show experience. Their expertise is in customer service and brand representation during trade show hours. They will not have the full encyclopedia of knowledge that your staff has, but they will work as magnets to draw your target audience to your booth. Together, your sales team and Brand Ambassadors will create a winning team in your exhibit and for your brand.
Consider Exhibitors Connection as your on-site marketing team. We specialize in creating a team that will be a natural extension of your brand, your company and represent you in an outgoing, professional manner. Let us know if we can provide you with the right team to help draw attendees into your event or exhibit space, 773.631.9465.
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