Are you lost?
For months you have poured over show floor plans, you understand hotel shuttle routes, and you probably had a site visit or two before the big opening day. Making it to the booth on time doesn’t seem like a daunting task to you, but for your team it might be.
Booth staff have all levels of trade show experience and they may or may not have visited the show city before. Make sure they have all the information they need to get to the booth, on time and ready!
Show Hours and Dates – Review show dates, hours and schedules before leaving for the show. Do not wait for booth training meetings to review booth schedules. This will alleviate any schedule conflicts. Make sure booth staffers are scheduling meetings around their booth time. Consider scheduling floaters in case there are any client conflicts. Document all responsibilities including training meetings, daily debrief meetings, client dinners and exhibit teardown.
Badge Pickup – Make sure the staffers know where to get their badges. Consider picking them up at Exhibitor Registration and have them waiting for them at their hotel registration. Either way, make sure you have communicated where their badge is so they are not restricted from entering the show floor.
Review Transportation Options – Provide staffers with shuttle or taxi information to get to the convention center. If the hotel is nearby, provide walking maps.
Exhibit Storage – Communicate what storage is available in the exhibit. If space is limited for luggage, provide information on the nearest bag check.
Map and Directions – Provide a map and instructions to important show event locations, meeting areas, seminar areas, restaurants, the business center, and the airport. Decrease the time your booth staffers spend looking for resources.
While the convention center may seem like your second home to you by now, your exhibit staffers can get easily lost. Keep them in your exhibit not at the information desk/
Consider Exhibitors Connection as your on-site marketing team. We specialize in creating a team that will be a natural extension of your brand, your company and represent you in an outgoing, professional manner. Let us know if we can provide you with the right team to help draw attendees into your event or exhibit space, 773.631.9465.
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