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The 3 How-to’s for making a compelling brand case at events

The 3 How-to's form making a compelling brand case at events

The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit and events with people trained to engage passersby and draw…

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It’s game on at the Redbox Bowl at Levi’s Stadium

Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this college bowl game that launched in 2002, the Exhibitors Connection…

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Make the most of your December downtime

Make the most of your December downtime

For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company and event is unique, there are definitely a few issues…

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Evaluate each show for what it adds to your event marketing mix

Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is essential to evolving your event program. Determining your event program…

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Using Your Imagination

Imagining Success 3D printers. Drones. Self-driving cars. What do they have in common? Ten years ago, most people would have said they were impossible. Yet today, these big ideas are a reality and they’re causing major changes in many industries. So how do to you inject big ideas into your program? Start by looking at…

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