Industry Articles

The 3 How-to’s for making a compelling brand case at events

The 3 How-to's form making a compelling brand case at events

The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit and events with people trained to engage passersby and draw…

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It’s game on at the Redbox Bowl at Levi’s Stadium

Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this college bowl game that launched in 2002, the Exhibitors Connection…

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Make the most of your December downtime

Make the most of your December downtime

For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company and event is unique, there are definitely a few issues…

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Evaluate each show for what it adds to your event marketing mix

Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is essential to evolving your event program. Determining your event program…

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Create energized event learning experiences

Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment? A recent Center for Exhibition Industry Research (CEIR) survey* compared which in-booth technologies attendees rated as most important to enhancing…

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Our team is clearly at home on the show floor

Exhibitors Connections’ Brand Ambassadors are right at home on the show floor and client events. Several EC Brand Ambassadors graced the cover of the Show Daily for the 2018 International Home + Housewares Show at McCormick Place Chicago. Knowledgeable and outgoing, our staff knows how to make your products stand out. We are clearly a…

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Cows, Consumers, Connections for Organic Valley

Cows, Consumers, Connections for Organic Valley At their 2017 Farm Discovery events, Organic Valley brought consumers close to the cows and farm families of Organic Valley at events from Maryland to Oregon. Event staff from Exhibitors Connection provided the sampling, greeting and informational teams for the event series. To learn how Exhibitors Connection can help…

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How Vulnerable is Your Event?

Crisis Planning for Special Events In the midst of a natural disaster or any other crisis, a lot can go wrong, especially if it coincides with your event or trade show. You can’t stop hurricanes or other natural disasters from coming and affecting your event. So, what actions should you take before, during and after…

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