Selecting the Right Brand Ambassador
Brand Ambassadors have the expertise and experience to wear many hats, but some will have more experience than others. How should you select the right Brand Ambassador for your event or trade show? Should they come from within your team or be hired from an event staffing agency?
1. What role will they play?
2. What are your show goals?
3. Evaluate their experience.
Just because your team member is great at closing the deal at the conference table, it does not mean they can encourage hundreds of attendees to come into your experience. Evaluate the skillsets you need based on the proven experience of your internal team members or hired Brand Ambassadors. If you are hiring help, do not be shy about asking for resumes and references. Their experience should include the duties you need them to perform at your event.
4. Evaluate your numbers.
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Exhibitors Connection specializes in creating an on-site, event team of Brand Ambassadors that will best represent your brand, your company and be a natural extension of your team. Let us know if we can help you pick the right event support team for your next event, 773-631-9465.