Tips and experience to help make your event a smashing success.
Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment, looking more like hard-sell sales? A recent Center for Exhibition…Read More . . .
The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit…Read More . . .
Lead count and quality are often the primary metrics used to gauge the effectiveness of an exhibit or events program. Make sure you’re asking the right questions to qualify leads that your sales team will be eager to start a conversation with. Qualifying is used…Read More . . .
Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this…Read More . . .
For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company…Read More . . .
Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is…Read More . . .
Booth staff training often focuses on the basics, from greeting attendees as they enter your booth to staying off of phones while in the booth. These are tried-and-true rules for exhibit professionalism but there’s additional training you want to ensure your booth staff fully understands.…Read More . . .