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Industry Articles

Tips and experience to help make your event a smashing success.

Caring for Your Clients & Leads in a Crisis: 9 strategies to show you really care and keep your business going

Caring for Your Clients & Leads in a Crisis: 8 strategies to show you really care and keep your business going How are you? Your organization can use this crisis as an opportunity to reach your leads and clients. This is, of course, is predicated…

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12-ways-to-use-social-media-to-promote-your-event-instagram

Using social media platforms can be an intimidating pond to step into. There is an ocean of tips out there, and many are guesswork, outdated, or do not match your brand objectives or audience. We’ve assembled some of the most strategic methods for you in…

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14-ways-to-use-social-media-to-promote-your-event-instagram

Using social media platforms can be an intimidating pond to step into. There is an ocean of tips out there, and many are guesswork, outdated, or do not match your brand objectives or audience. We’ve assembled some of the most strategic methods for you in…

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4 Steps to Create Energized Event Learning Experiences

Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment, looking more like hard-sell sales? A recent Center for Exhibition…

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The 3 How-to's form making a compelling brand case at events

The 3 How-to’s for making a compelling brand case at events

The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit…

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5 Steps to Effectively Qualifying Leads for Your Sales Team

Lead count and quality are often the primary metrics used to gauge the effectiveness of an exhibit or events program. Make sure you’re asking the right questions to qualify leads that your sales team will be eager to start a conversation with. Qualifying is used…

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It’s game on at the Redbox Bowl at Levi’s Stadium

Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this…

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Make the most of your December downtime

Make the most of your December downtime

For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company…

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Evaluate each show for what it adds to your event marketing mix

Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is…

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