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Industry Articles

Tips and experience to help make your event a smashing success.

Want a crowd at your next event?

Want a crowd at your next event? Built for Crowds When it comes to events and trade shows, you only have a small window of time to bring in potential customers and wow them. You have spent extensive budget dollars and time to prepare a space…

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Get your brand in the hands of your target audience

Why you should consider product sampling in your exhibit. Are you trying to build product and brand awareness at your next show? Do you want to get your product in the hands of your target audience? Because you know if they tried it, they would…

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Why plan just one event?

Creating more event engagement Your target audience and your sales team are together in the same place at one time, don’t miss the opportunity for multi-touch engagements.  Repeat visits at trade show booths or events increase customer interaction which will enhance brand awareness and as…

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What Should You Look for When Hiring Brand Ambassadors

What Should You Look for When Hiring Brand Ambassadors There are many reasons to hire Brand Ambassadors for your next event. Your needs may exceed the number of company team members present or you may want to focus your team members in meetings and need…

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Make a compelling case for your brand

Make a compelling case for your brand You’ve spent months perfecting your exhibit structure, event plan and refining product demos. You’ve spent money on marketing and making sure that people know you’re going to be at the event. So make sure you extend your marketing…

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Share Your Content

Share Your Content Your speakers have prepared their talks and presentations for your on-site attendees, but you can use it for so much more. 1)     Social Media: Show your prospects what they missed. Hopefully, they will make it next year. You can share video…

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Using Your Imagination

Imagining Success 3D printers. Drones. Self-driving cars. What do they have in common? Ten years ago, most people would have said they were impossible. Yet today, these big ideas are a reality and they’re causing major changes in many industries. So how do to you…

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Promote Your Location

Marketing the Destination The city you choose to host your event can be a major reason attendees decide whether or not to attend. Are you marketing your event’s destination to your advantage? Many events will require travel by your attendees on some level, whether regional,…

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Choosing and Motivating Your Event Team

Get Them Motivated! Sometimes, we put so much time into the graphics, structure and event details that we forget about the human touch.  Don’t forget that the team you have at your event is your best representation. A Team that is motivated, enthusiastic and knowledgeable…

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