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Industry Articles

Tips and experience to help make your event a smashing success.

Secretly Shop Your Own Show

Secretly Shop Your Own Show After all the time, effort and money you spend staffing, training and outfitting your trade show booth, the last thing you want to find is that your potential customers aren’t receiving the right message. In the end, your booth will…

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A Healthy Show is a Happy Show

A HealthY Show is a Happy Show One of the keys to a successful trade show is the people manning the booth. The days can be long, and everyone has to be at his or her best. And a big part of being at your…

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Being In the Right Place Every Time

Being In the Right Place Every Time   We all know the real estate adage about selling a property: Location, Location, Location. That premise applies equally to the trade show you’ve been preparing for: everything else you’ve done won’t be seen if you don’t get the…

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Show giveaways that do much more than give away your budget

Show giveaways that do much more than give away your budget At a tradeshow, you are competing against many show activities and exhibitors for the attention of your target audience. From the design of your space to your Brand Ambassadors, you try to build an…

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Hiring a translator for your exhibit

Hiring a translator for your exhibit    As organizations increasingly think global, the challenge facing exhibit managers is how to reach these extended markets. Domestic trade shows are attracting more international audiences and more companies are taking on the challenge of exhibiting internationally with great…

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Presenting Your Company at Your Next Show

Presenting Your Company at Your Next Show    Is a presentation part of your tradeshow experience? Whether it’s small presentations at kiosks between your staff and prospects or a full theatre presentation, here are some tips to help your presentation get your audience talking. 1) Familiarize your…

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Does the show belong in the lineup?

Does the show belong in the lineup? It’s the hardest first question to ask and the one that can change your entire next year, budget and strategy. Should we exhibit? Determining your exhibit program for the coming year isn’t a simple equation. Some of the…

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Is your team following up after the show?

Is your team following up after the show? Each year, you spend more time than you would like pouring over your trade show budget trying to maximize each spend and ensuring each choice will bring in the right leads to create the strongest relationships. But, what happens after…

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Staff your exhibit in zones.

Staff your exhibit in zones. From the time your exhibit designer starting sketching your exhibit, it most likely had a designated front and back. Those designations were given based on assumed traffic from the aisle placement. When your booth staff gets to the show, they…

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