Tips and experience to help make your event a smashing success.
Does the show belong in the lineup? It’s the hardest first question to ask and the one that can change your entire next year, budget and strategy. Should we exhibit? Determining your exhibit program for the coming year isn’t a simple equation. Some of the…Read More . . .
Is your team following up after the show? Each year, you spend more time than you would like pouring over your trade show budget trying to maximize each spend and ensuring each choice will bring in the right leads to create the strongest relationships. But, what happens after…Read More . . .
Staff your exhibit in zones. From the time your exhibit designer starting sketching your exhibit, it most likely had a designated front and back. Those designations were given based on assumed traffic from the aisle placement. When your booth staff gets to the show, they…Read More . . .
How does your staff respond to attendee questions? Whether the staff manning your exhibit is from your company or hired brand ambassadors, your customers expect they represent your company and know products well. You lose valuable interaction time when a customer is passed from person to…Read More . . .
Keep Your Team Talking to the Attendee…Not to Each Other! A trade show’s main objective is to facilitate the sales/marketing strategy, whether meeting with clients or securing leads. However, by uniting the marketing and sales departments together in one place several secondary objectives are often…Read More . . .