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Industry Articles

Tips and experience to help make your event a smashing success.

Do you have the answer?

How does your staff respond to attendee questions? Whether the staff manning your exhibit is from your company or hired brand ambassadors, your customers expect they represent your company and know products well. You lose valuable interaction time when a customer is passed from person to…

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Code of Conduct for Technology

Being Smart About Phones in Your Exhibit In less than a few seconds that it takes an attendee to walk by an exhibit, they decide: does the company have the product/service I am looking for; and are they the type of people I would like…

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Break up the Huddle in Your Exhibit

Keep Your Team Talking to the Attendee…Not to Each Other! A trade show’s main objective is to facilitate the sales/marketing strategy, whether meeting with clients or securing leads.  However, by uniting the marketing and sales departments together in one place several secondary objectives are often…

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