Industry Articles

  • Take It Higher – An Inspirational Video For The Times
    Take It Higher An Inspirational Video For The Times Please accept this 1-minute of positive attitude. Exhibitors Connection www.exhibitorsconnection.com
  • Lets take some time to reach out to one another
    Lets take some time to reach out to one another All of us are affected by these uncertain times….so we wanted to reach out to see how you are doing and let you know how things are going for us at Exhibitors Connection as well. How are you? Since the tradeshow and event industry is currently at a standstill, ...
  • Take this time to reach out to one another.
    Take this time to reach out to one another. Show genuine human interest and be focused on showing personal concern. Your employees should hear from you regularly, keep up to date on their wellbeing. How are you? 1.  Keep your communication current and relevant. Stay connected to your client base and future ones. Send a newsletter to your client ...
  • 12-ways-to-use-social-media-to-promote-your-event-instagram
    Using social media platforms can be an intimidating pond to step into. There is an ocean of tips out there, and many are guesswork, outdated, or do not match your brand objectives or audience. We’ve assembled some of the most strategic methods for you in this newsletter, with sources and our own experience. Lets start with ...
  • 4 Steps to Create Energized Event Learning Experiences
    Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment, looking more like hard-sell sales? A recent Center for Exhibition Industry Research (CEIR) survey* compared which in-booth technologies attendees rated as ...
  • The 3 How-to’s for making a compelling brand case at events
    The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit and events with people trained to engage passersby and draw ...
  • 5 Steps to Effectively Qualifying Leads for Your Sales Team
    Lead count and quality are often the primary metrics used to gauge the effectiveness of an exhibit or events program. Make sure you’re asking the right questions to qualify leads that your sales team will be eager to start a conversation with. Qualifying is used to determine whether or not a potential prospect is a good ...
  • It’s game on at the Redbox Bowl at Levi’s Stadium
    Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this college bowl game that launched in 2002, the Exhibitors Connection team provided ...
  • Make the most of your December downtime
    For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company and event is unique, there are definitely a few issues that ...
  • Evaluate each show for what it adds to your event marketing mix
    Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is essential to evolving your event program. Determining your event program for ...