Targeting the Right Trade Shows for Your Company There’s certainly no shortage of trade shows for your company to exhibit at these days. There can be a temptation to do as many as possible, but resist the urge to go willy-nilly to every one, for the good of your  sanity as well as your company. Instead, consider ...

Let Us Introduce Ourselves Event…Recap On January 21, event producers and meeting planners gathered at the Business Expo Center in Anaheim, Calif for an opportunity to share with colleagues and collect some new ideas for their 2014 program. They learned tips to make their next project the talk of the industry. This event sponsored by Exhibitors ...

Let Us Introduce Ourselves Event Join us for a chance to share with colleagues and collect some new ideas for your 2014 program. Learn tips to apply on your current project and to your professional advancement. This event sponsored by Exhibitors Connections is catered to the personal & professional development needs of event producers/meeting planners.  ...

The Season of Giving … The season of giving isn’t just around the holidays. Charitable programs can be year-round in the tradeshow industry. They can give your company a good name, your team a generous spirit, and create an exhibit experience that attendees will love to support. Time is Money Consider asking attendees for 10 minutes of their ...

End-of-Year Preparedness The end of the year usually means fewer trade shows on the calendar. In between catching your breath from a crazy fall and gearing up for the spring sprint, take a few days to strategize for 2014. It will pay off all year long. Too often, companies do only what they did last year or ...

Keep it Brief Business today moves fast, especially on the trade show floor, and it’s in your best interest to keep it moving. Here are three suggestions for how brevity can help grow the return on your tradeshow investment: Make sure your tradeshow team can clearly articulate your brand message and value proposition in 60 seconds or ...

Getting Past “Hello!” As the saying goes, “You only get one chance to make a first impression.” Even with the sharpest looking booth and the most desirable promotional items, you still have to greet your prospects the right way. Some things should go without saying… like making sure your team is groomed and dressed appropriately… they’re not ...

Toolbox Tips for Your Next Trade Show Ever been on-site and thought, “Doggone it! I wish I had a ________ or some extra ________!” Well, plan ahead for next time and always ‘be prepared,’ like the best Scout ever. Create your own customized toolbox, so you’re never without the tools you need. Toolbox – Of course, you’ll ...

Thinking Outside the Box… While Staying in Yours As a seasoned veteran of trade shows, you know that one of the more challenging aspects can be the “confines of booth” stipulation that is written into most rental contracts. This clause means that all of your marketing and promotional activities must be done within the confines of ...

Draw in the Crowds    With all the competition around you at your next trade show, how in the world can you expect to truly stand out? You have a very limited time span to engage anyone who stops by to see what you have to offer. It’s great to have a nice  giveaway, but after ...